Armani Jeans Publicity

Here's a picture of a 5m x 5m poster advertising Armani Jeans at Termini Train Station in Rome. If you happen to go there these days, you'll see it still.
My thoughts (funnily, all questions) on looking at this add are:
1) Are these the jeans one buys when one is a drug addict and/or drunk and/or anorexic and/or suicidally depressed?
2) After the photo shoot, did the Emporio Armani people also provide the necessary medical care to these two girls?
3) If this is a jeans add, why didn't they include an image of the jeans in the poster?